Here are the services I offer. If you can’t find what you’re after here, don’t hesitate to drop me a line and tell me more about your needs.
Content strategy and audits
Does your content need a facelift? I can work with you on a consultancy basis to provide valuable feedback on your current content offering. Find out why your content isn’t reaching the right people, and how you can rectify this. Pinpoint the areas where your business can improve and spot hidden mistakes that could be costing you customers.
From crafting enticing About pages to creating your perfect Home page, I can help with all types of web content. I specialise in new website launches where you need to get the tone and branding just right. And, if you aren’t sure what pages you need, I can help you map this out and come up with a content plan that will set you apart in a crowded marketplace.
Get your products described using language that’s hard to resist. I’ll create bespoke, conversion-optimised copy that gets customers clicking and purchasing your goods. Whether you have a tone of voice already defined, or you need me to create one, I can work closely with you to get your product descriptions just right.
Every man and his dog is blogging these days. So, how do you stand out from the crowd? Answer: by thinking outside of the box. I can create blog posts that draw in your readers and compel them to share your content. Coming up with creative angles on traditional subjects is something I specialise in, as well as crafting just the right headline to spark people’s interest and make them click through.
Search engines have a voracious appetite for content that’s original, useful and up to date. I can create content that not only satisfies Google’s ever-growing requirements, but does so in a way that appears fresh and organic. I’ll create content that answers your customers’ burning questions, and contains the search queries your target market is using the most. If you don’t have a clearly defined SEO strategy, I can work with you to create one.
Newsletters and email marketing
You want to reach out to your customers, but you have no idea how to do it. Allow me. I can create newsletters that are genuinely useful and interesting to your target market, coming up with a strategy that grows your email list and your community of brand advocates. Email marketing is also something I specialise in. I can create powerfully persuasive marketing emails that get you the results you need.
Need an important blog post or article written in your name? No problem. My well-honed ghostwriting skills will ensure you make an impact with the people who matter most to your business. Whether you need blog posts, news pieces, white papers or ebooks written, I’m here to help.
Editing and proofing
I’m increasingly being asked to proof and edit marketing material and non-fiction, and this is a task that I relish. Whether you need an extra pair of eyes on an important document or someone to go through your writing with a fine-toothed comb, I’m happy to help. I specialise in tidying up those long-winded sentences and making sure your writing flows with ease and clarity.
What I love about character limits is that they force you to be creative, snappy and succinct. Let me craft your tweets so that they strike the right cord with your followers. I’ll show you how to use your brand’s personality and tone of voice to win you loyal fans, and how to entice clicks, likes, shares and retweets galore.