The world of online marketing is filled with acronyms, buzzwords and terminology that’s just plain bizarre. To get by, you need a nose for obscure terms and when to use them, especially if an advertising agency is parading them infront of you. Here are some examples of words you should probably know about as you embark on your marketing journey.
1. Dual screening
A recent phenomenon which we’re all guilty of: the act of consuming media from several screens at once. For example, while you’re watching television, you’re also surfing on your laptop for the latest deals, or using Whatsapp to chat to your friends on your mobile. You might even be Googling certain products or services you’ve just watched in the ad break.
Another one we’ve probably all done at some point. Showrooming involves going into the shop and looking at the product in real life, before scuttling off to buy it for a better price online. Thus, the shops have become mere showrooms, and the real marketplace is on your laptop.
3. Content curation
This is content that has basically been collected from other websites and presented as a collection, perhaps as a news roundup or a “best of” article. It’s a new way to quickly and effectively source quality content, without having to come up with it yourself.
This refers to the trend for short (hence micro) videos which can be easily shared in tweets and embedded into blog posts. If you’ve ever read an article on Buzzfeed then you will have seen one example of a microvideo – a GIF – for which the site is well known. Snapchat paved the way for these snippets, and Instagram and Facebook have swiftly followed with “stories” options. Microvideos are strangely addictive, and it’s safe to say they’ll be around for a long time to come.
5. AI (Artificial Intelligence)
AI is permeating everything these days from medicine to engineering. It’s also being picked up and bandied about by digital marketers. AI really means a machine that uses human-like intelligence. That’s not as scary as it sounds, I promise. Customer service chatbots, Amazon’s Alexa and Google’s Siri are three real-world examples of how we’re already benefitting from AI. It will be fascinating to see how tech giants like Google use AI in the future, and how this will impact our use of the web. Watch this space.
If you need help navigating the murky depths of content marketing, digital marketing or obscure agency terms, contact me. We’ll sail past all of this jargon and get straight to the important stuff.